2023
industry
Homewares & Goods
about the project
Nestled in the artistic and eco-conscious city of Austin, Tovena, began as a fusion of environmental passion and a love for cozy, ambient lighting. The brand was born out of a desire to create candles that do more than just light up a room – they tell a story of sustainability, artistry, and wellness. This was a passion project.
scope
Brand Identity
Packaging design
the process
Moving away from the standard natural, muted tones that we see in many candle brands, I wanted Tovena’s color palette to be inspired by the rich and diverse colors found in Texan art and nature. For the logo, I used a bold vintage-inspired font and customised it to feature unexpected curves and edges, providing a contemporary yet cozy feel. Hand drawn illustrations, drawn with marker and rough edges were also added to their identity so they would stand out.
packaging design
Instead of the typical elegant, minimalist approach, we adopted a bold, artistic packaging style – by including vibrant, abstract art inspired by Texan landscapes and culture. This approach is strikingly different from the common muted tones and simple designs seen in the eco-luxury market.
brand pattern
To truly stand out, we created illustrations that depicts the different landscapes and culture of Texas. These illustrations became the brand’s patterns that we used throughout their packaging and marketing material.
