We’re a multi-disciplinary collective of specialists who are as invested in your brand’s future as you are.
We’re a small, elite team of designers, developers, copywriters, photographers, specialists, each one of us genuinely great at one thing. Every decision is made with your revenue and growth in mind.
50+
Brands Built
6+
years of craft
90%
client goals reached
the founder & creative director
What began as a solo practice in 2020 working with everyday founders, found its true north quickly: brands ready to stop playing small and start building something that dream of selling to massive markets. Zuhura Hassan’s background in website strategy, design, and marketing gave her the tools, but it was her instinct for storytelling and brand worldbuilding that made her work different.
Her strength lies in infusing your brand’s story with designs that actually bring real impact to your business, whether that’s raising the conversion rate or making the dream of finally selling on shelves really possible.
our team
JULIA SONDA
Brand designer and Illustrator
LAHCEN SRAJE
Motion Designer
JADA LETTE
UI/UX Designer
YUS FEBRIANTO
UI/UX Designer
SHIKSHITA JUYAL
Web Developer
ALLIE PISARRO-GRANT
Shopify Developer
PETA O’BRIEN
Brand messaging expert and e-commerce copywriter
NASH AMY
E-commerce copywriter & Email marketing expert
our clients have been featured on
The Real Impact We’ve Made.
We don’t just measure impact in what looks good. We measure it in what moves. Sales, growth, recognition, and the doors that opened next.
Humble Studio
Repositioned and rebranded a family portrait photographer into a luxury media company for brands.
IMPACT
Expanded media services into Cairo and Dubai following the repositioning
Now works with luxury clients including FAVA Restaurant (Egypt), Infinix, and KC Shop (Egypt)
Studio Fajr
A homepage refresh for a luxury, handcrafted home goods brand built to increase trust through storytelling and turn more visits into sales.
IMPACT
5%
Increase in conversion rate post-refresh
519%
Year-over-year revenue growth
Sew Gloria
We designed their brand identity and revamped their Shopify website from homepage to product page making their so brand distinct enough to stand on its own in a crowded category.
IMPACT
8.87%
Increase in TikTok engagement rate post-rebrand
Opened a physical store in their hometown, Georgia, following the rebrand
Mariam Nouser
Launched a strategy-first personal brand built to convert from day one. Her in-person events are now so on-brand they sell out fast, feeling like a step into her world
IMPACT
3%
Increase in conversion rate within 4 weeks of launch
45%
Increase in sales following the rebrand and relaunch
The Tea Collective
We designed their packaging to keep consistency and premium-positioning.
IMPACT
Launched a gift collection box that is now a consistent seller
Opened a physical store in the Queen Victoria Building, Sydney, Australia.
Te Hapori Ora
We helped a non-profit organization, run by Maōri practitioners, present itself at the level of its international ambitions.
IMPACT
Elevated the organisation’s professional image and operational capacity through a period of international expansion
Nurses Ink
We helped a legal nurse consultant build her brand with thoughtful strategy and design , made to last even when she transitions into becoming a firm
IMPACT
Landed a top law firm as a client and secured a peer-reviewer role with the Emergency Nurses Association
Our approach is deep rooted in collaboration and it starts long before the first design file is opened.
Whether we're hand-drawing your identity, building your web experience, or mapping out a launch, we always weave in fun, wit, whimsy, texture wherever it belong. Because we believe this is what makes a brand unmistakably human.
small on purpose
We've kept our studio intentionally focused. When you work with us, we become an extension of your team.
Our irrational fear is a copy-and-paste brand.
Before we design anything, we dig into what makes your business genuinely yours. Then we build around that, not around whatever worked for someone else last season. The goal is always a brand so specific to you that it couldn't have been anyone else's.
We care about your bottom line.
We believe good design should do more than look good. We track metrics like click-through rates, sales conversions, and audience growth so you always know what's working, what's not, and where the next opportunity is.
We stay in your corner.
After launch we stay in touch, share resources, and connect you with manufacturers, product photographers, packaging suppliers, and PR teams who can keep the momentum going long after the final file lands.
