We’re a multi-disciplinary collective of specialists who are as invested in your brand’s future as you are.
We’re a small, elite team of designers, developers, writers, strategists, content creators, filmmakers, each one of us genuinely great at one thing. Every decision is made with your revenue and growth in mind.
46+
Brands Built
6+
years of craft
12+
industries served
our clients have been featured on
the founder & creative director
What began as a solo practice in 2020 working with everyday founders, found its true north quickly: women-led businesses and creators ready to stop playing small and start building something that lasts. Zuhura Hassan’s background in website strategy, design, and marketing gave her the tools, but it was her instinct for storytelling and brand worldbuilding that made her work different.
Her strength lies in her thoughtful use of infusing creator’s story in hand drawn designs, typography, the creation of cohesive brand world experiences, and her ability to balance classic and contemporary, always prioritizing timeless designs over trends.
our team
Marley Cohen
Dry Skin
Yeah
Real people with life-changing results
TJ Davis
Oily Skin
Yeah
Our approach is deep rooted in collaboration — and it starts long before the first design file is opened.
We never forget that this should be fun.
Whether we're hand-drawing your identity, building your web experience, or mapping out a launch, we always weave in fun, wit, whimsy, texture wherever it belong. Because we believe this is what makes a brand unmistakably human.
small on purpose
We've kept our studio intentionally focused. When you work with us, we become an extension of your team.
Our irrational fear is a copy-and-paste brand.
Before we design anything, we dig into what makes your business genuinely yours. Then we build around that, not around whatever worked for someone else last season. The goal is always a brand so specific to you that it couldn't have been anyone else's.
We care about your bottom line.
We believe good design should do more than look good. We track metrics like click-through rates, sales conversions, and audience growth so you always know what's working, what's not, and where the next opportunity is.
We stay in your corner.
After launch we stay in touch, share resources, and connect you with manufacturers, product photographers, packaging suppliers, and PR teams who can keep the momentum going long after the final file lands.